Privacy Policy

Last Updated: 07 September 2026

1. Introduction

At Sekel Tech, your privacy is our priority. This Privacy Policy explains how we collect, use, share, and protect your personal and business information when you interact with our platform.Sekel Tech powers Hyperlocal Discovery and Order to cash experiences through tools such as our Unified Dashboard, SellrApp, third-party integrations, and proprietary technologies.

This policy applies to:

Merchants, Dealers, Brands and Users using Sekel Tech platform
End Users (Customers) discovering or transacting with brands and stores through our ecosystem.
Partners including resellers, channel partners, and affiliates.
Unknown Visitors , whose interactions are tracked via first-party cookies.
Third-party service providers such as publisher partners, telecom services, logistics, payment gateways, and data validation partners/services.

We may update this Privacy Policy periodically. Material changes will be communicated either via email, your dashboard, or public notice on our website.

2. Information We Collect

We collect information to facilitate you to connect with the reasonably relevant hyperlocal business

a. Information You Provide:

Account registration data
Uploaded documents for verification, warranties, or returns
Communication and support requests

b. Automatically Collected Information:

Log and Usage Data: IP address, browser type, access times, pages viewed, documents downloaded, your IP address
Device Data: Device type, OS, version, mobile network
Cookies: We use cookies, and similar tools to analyze usage, improve services, and personalize content

c. Information from Other Sources:

We may collect information from third-party sources such as:

Public directories
Third-party integrations
Payment or logistics providers

3. Category-Specific Data Collection

a. End Users (Customers)

Personal Details: Name, email, phone number, location
Device & Usage Data: IP, browser, cookies, device ID
Behavioral Data: Search history, purchases, clickstream, store visits
Documents (when required): ID for warranty, returns, or verification

b. Merchants, Dealers & Brands

Business Info: Company name, GST/Tax ID, business address
Contact Info: Name, email, phone number
Platform Activity: Listings, pricing, order fulfillment
Billing Info: Invoices, payments, subscription data
Logistics Data: Pickup/drop-off locations, shipping records

c. Partners (Resellers, Affiliates)

Contact & Company Info
Access Logs and Sales Data
Referral and Attribution Info

d. Unknown Visitors

First-party Cookies: Track on-site behavior
Geolocation & Search Behavior: For serving relevant local results

4. Purpose of Collecting Information

Sekel Tech collects personal and business data to:

Connect customers with verified dealers and local businesses
Display brand-authorized listings and pricing
Enable secure transactions and logistics fulfillment
Validate warranty claims and support return processes
Support billing, taxation, and reconciliation activities
Detect fraud, manage compliance, and protect brand integrity
Help businesses improve visibility and performance using data insights
Provide, maintain, and improve our services
Send you technical notices, updates, security alerts, support messages, and respond to your comments, questions, and customer service requests

5. Legal Basis for Processing (EU/EEA

For users in the EU/EEA, we rely on the following legal bases under the General Data Protection Regulation (GDPR):

Consent - for marketing and non-essential cookies
Contractual Necessity - to provide services, perform any contractual obligations
Legal Obligation - tax or regulatory reporting
Legitimate Interests - service improvement, fraud prevention

6. Document Validation and Security

Where required, we collect and validate customer or merchant documents to:

Identity verification
High-value transactions
Warranty processing
Reseller or partner validation

If documents are stored securely with encryption in transit and at rest, accessible only to authorized personnel.