Hyperlocal audience segmentation
Customers are segmented automatically by location, behaviour, purchase history, and proximity - building granular segments no manual spreadsheet exercise could realistically maintain.
STP Automation
The right message. The right customer. The right location.
Segmentation, Targeting, and Positioning is the foundation of effective local marketing but manual STP across hundreds of locations and millions of data points isn't just inefficient, it's impossible. Sekel's STP Automation uses your transaction and footfall data to segment, target, and position automatically, at every location.
The problem
Generic campaigns deliver generic results - at every location, every time.
Manually segmenting audiences and positioning messages across hundreds of locations, each with different demand patterns and customer behaviour, isn't realistic at scale. The result is broad, one-size-fits-all campaigns that underperform because they're relevant to no one in particular.
How it works
From raw data to precision positioning - automatically, continuously.
STP Automation runs on the same demand and transaction data already flowing through your commerce operations - no separate data pipeline required.